Myer Melbourne Install

The icon Bourke St Myer store is a Melbourne institution, so we were thrilled to work with Bose on the activation within the new basement technology experience space. Our team worked closely with both Bose and Myer, to not only intimately understand the brand goals of the brief, but also the restrictions, limitations, and opportunities within the space.

Our team designed an activation program that saw us receive, consolidate, pre-assemble, and pre-package all assets and materials within our warehouse. We then managed sensitive freight delivery on point to Myer, for our after-hours installation team to implement. 

We’re pleased to say that the activation was implemented seamlessly, on budget, and all reporting complete within 48 hours.